No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
By:Dan S. Kennedy
Published on 2012-11-01 by Entrepreneur Press
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
This Book was ranked at 21 by Google Books for keyword survival kit for 20 something.
Book ID of No B.S. Guide to Marketing to Leading Edge Boomers & Seniors's Books is YEwza169hYMC, Book which was written byDan S. Kennedyhave ETAG "5aqQ/RpSBcs"
Book which was published by Entrepreneur Press since 2012-11-01 have ISBNs, ISBN 13 Code is 9781613081839 and ISBN 10 Code is 1613081839
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